In 2025, Kai Greene announced co-ownership of a new supplement company, Pro Am, and hinted at a final bodybuilding stage comeback in the near future.

With the slogan Earn Your Legacy, Pro Am aims to bridge the gap between hardcore bodybuilders, fitness enthusiasts, and everyday gym-goers by providing high-quality supplements with transparency and integrity. Pro Am made their grand debut at the 2025 Arnold Classic.

The Vladar Company, through our owned brand Generation Iron, worked with Pro Am as media partners to build engagement and excitement leading up launch day. This was done by producing a series of mysterious videos starring Kai Greene teasing his bodybuilding comeback – generating mystery and hype around a big announcement coming soon – leading to a final reveal video of the Pro Am brand.

The Vladar Company also produced a 10-minute documentary on Kai Greene’s “next era” with Pro Am. As well as promotional commercials and additional social media videos and artwork for the brand.

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