Generation Iron Release First Trailer For ‘The Raw Story’
Chris Bumstead, Matt Jansen, and Dom Iacovone star in the upcoming documentary of their meteoric rise.
Generation Iron Network has officially released the teaser trailer for its highly anticipated documentary, The Raw Story, set for digital release on October 25, 2024. Starring 5x Mr. Olympia Classic Physique champion Chris Bumstead, alongside renowned bodybuilding coach Matt Jansen and visionary entrepreneur Dom Iacovone, this film offers an exclusive, behind-the-scenes look at their journey both in bodybuilding and in building a global sports empire.
A Deep Dive into the Rise of Chris Bumstead and Team RAW
Since the announcement of The Raw Story in 2022, fans have eagerly awaited more details about the documentary, which chronicles Bumstead’s meteoric rise to fame. Known for his iconic physique and down-to-earth personality, Bumstead has become a modern legend in bodybuilding, often likened to a young Arnold Schwarzenegger for his mainstream appeal and crossover success.
The film follows Bumstead’s journey from aspiring bodybuilder to global superstar, giving viewers a never-before-seen glimpse into his life, including his intense preparations for his Olympia wins. However, The Raw Story extends beyond Bumstead’s accomplishments on stage, spotlighting his collaboration with coach Matt Jansen and entrepreneur Dom Iacovone to establish RAW Nutrition—a brand that has quickly become a dominant force in the sports nutrition industry.
“This film isn’t just about bodybuilding; it’s about perseverance, brotherhood, and building an empire,” said Executive Producer Edwin Mejia Jr. “Chris, Matt, and Dom’s story transcends the sport and will inspire audiences worldwide.”
The Power Trio Behind RAW Nutrition and Relive
The documentary delves into the dynamic partnership between Bumstead, Jansen, and Iacovone—exploring how the trio forged a brotherhood that would lead to their remarkable success. Known for their ventures, RAW Nutrition and Relive, Bumstead, Jansen, and Iacovone have built a multi-million-dollar business empire, redefining the modern athlete-entrepreneur role in the fitness industry. Their story serves as a blueprint for both business and personal achievement, rooted in trust, honor, and relentless dedication.
Jansen, a celebrated coach who has guided athletes like 2x Men’s 212 Olympia champion Shaun Clarida, and Iacovone, the mastermind behind RAW’s business strategies, play pivotal roles in the film. Fans will witness firsthand the highs and lows of Bumstead’s contest prep, along with insights into their groundbreaking business moves, including a recent partnership with Orange Theory, which brings Relive products into physical locations across the country.
Featuring the Biggest Names in Bodybuilding
In addition to the core trio, The Raw Story will also feature appearances from some of bodybuilding’s most recognized stars, including Nick Walker, Urs Kalecinski, Iain Valliere, and legendary coach Hany Rambod. These bodybuilding icons will offer their own perspectives on the sport’s camaraderie and competition, as the film captures behind-the-scenes moments at key events like the prestigious Mr. Olympia competition.
An Inspirational Tale of Passion, Perseverance, and Success
From grueling training sessions to candid discussions about mental health and business challenges, The Raw Story delivers a raw, honest portrayal of what it takes to become a champion—not just in bodybuilding, but in life.
“We’re excited to bring this story to life,” added Mejia Jr. “Chris Bumstead, Matt Jansen, and Dom Iacovone’s relentless pursuit of excellence will resonate with anyone who’s ever dared to chase their dreams.”
Production Details and Release Date
Directed by Vlad Yudin, The Raw Story is produced by Edwin Mejia Jr., Chris Bumstead, Matt Jansen, and Dom Iacovone. The film chronicles two years of filming, providing an in-depth look at one of the most significant rises in bodybuilding history.
The Raw Story will be available on all major digital platforms, including Apple TV, Amazon Prime Video, Google Play, and Vimeo On Demand, starting October 25, 2024.
For more information and to pre-order the documentary, visit the official website at GenerationIron.com.
