10 Oct ESPN EXCLUSIVE: VLADAR ANNOUNCES TV PREMIERE OF GENERATION IRON
THE ACCLAIMED DOCUMENTARY – THE FIRST-EVER CONTEMPORARY UPDATE IN THE CLASSIC BODYBUILDING MOVIE – COMES TO ESPN ON FRIDAY, OCTOBER 10, 2014
The Vladar Company announces the world television premiere of GENERATION IRON, the 2013 documentary that serves as the first-ever contemporary update in the classic bodybuilding film series, on Friday, October 10th at 11pm ET on ESPN.
The latest installment in the popular franchise that dates back to 1977’s PUMPING IRON featuring Arnold Schwarzenegger, GENERATION IRON examines the sport of professional bodybuilding as it is today and looks at the lives, attitudes and dedication of the latest generation of top bodybuilders on their journey to achieve the ultimate goal – to be crowned Mr. Olympia. The Academy Award nominated actor Mickey Rourke narrates the film, which also features appearances by Schwarzenegger and Lou Ferrigno.
“We’re thrilled to have GENERATION IRON make its debut on ESPN, the finest TV outlet for sports programming,” said Vlad Yudin, co-founder and principal of The Vladar Company and the writer/director of the film. “GENERATION IRON has been rolling out across the world for the past year and its television premiere will bring its remarkable story to an even larger audience,” said Edwin Mejia, Producer and principal at The Vladar Company.
GENERATION IRON was released theatrically in the U.S. and Canada in September, 2013, coinciding with the 2013 Mr. Olympia competition in Las Vegas, ringing up an opening box office total of $245,000, which made it the biggest documentary opening of 2013. The film held its position as the #1 documentary in the US at the box office for three consecutive weeks and has since grossed more than $1,000,000.00 at the worldwide box office. GENERATION IRON’s commercial success is matched by its critical acclaim, with the film scoring an 80% critics’ approval rating and an 86% audience approval rating at review aggregator Rotten Tomatoes.
The film’s success continues to grow as it debuts overseas this month as GENERATION IRON is available worldwide on iTunes as of September 9, 2014. Additionally, an Extended Director’s Cut of GENERATION IRON, which delves deeper in the lives of bodybuilding’s biggest stars and their quest to for the Mr. Olympia crown, made its iTunes debut in the U.S. on Sept 9, 2014.
More information on GENERATION IRON can be found at the film’s official website at https://www.vladar.com.
About The Vladar Company:
The Vladar Company is a media and entertainment company, led by Vlad Yudin and Edwin Mejia. Since its inception in 2008, the company has catered to the market’s growing need for entertainment content across multiple platforms. The company focuses on developing, financing and packaging a library of intellectual properties with its producing partners at leading Hollywood and International production studios. The company is becoming a leading producer of many genres and multiple mediums in US and international markets.
Vladar will continue to develop, finance and release projects in different formats as well as create and build brands with partners and investors around the world. Vladar will also focus on creating and developing new distribution models and contribute to the success of independent film and TV production. Its sales and operations will expand nationally and internationally.