Born and raised in Central Russia, filmmaker Vlad Yudin grew up in Moscow before moving to New York where he would pursue his career in film. In 2009, Yudin formed The Vladar Company to create a platform for production and distribution of various feature and documentary projects. Some of his titles include “Last Day Of Summer,” “Big Pun: The Legacy”, “Jeremy Scott The People’s Designer” and many chart topping sport documentaries. In 2014, Yudin directed the documentary award winning box office hit, “Generation Iron” that went on to become among the top five highest grossing documentary’s at the box office for The Vladar Company.
Since then, Yudin has solidified himself as an established documentarian directing and producing many of today’s top grossing documentaries now seen on Netflix, Hulu and many outlets such has “Jeremy Scott The People’s”, “The Hurt Business”, the “Generation Iron” series of films, “Ronnie Coleman The King”, “Dorian Yates The Original Mass Monster” and many others that lead the Generation Iron Brands catalog.
Yudin continues to direct and produce titles under the expanding Vladar media catalog. And he manages ‘Generation Iron Brands,’ a Manhattan based digital media content publisher, broadcaster and producer of Strength Sports, Wellness, Bodybuilding, Fitness, MMA, entertainment, news and original content reaching over 3 million readers monthly and over 1.2M subscribers.
Edwin Mejia Jr. serves as co-founder and lead Producer at The Vladar Company and Generation Iron Brands. Over the past 10 years, he has been responsible for developing an extensive content slate, producing and driving all content sales. Mejia oversees in-house productions, co-productions, acquisitions and manages the company’s worldwide distribution needs.
Mejia is responsible for producing the 2014 award winning film, “Generation Iron,” alongside Director, Vlad Yudin and Jerome Gary (Pumping Iron). The film was narrated by Academy Award Nominee, Mickey Rourke and became the top 5 highest grossing doc at the box office in 2013. He negotiated all the domestic and foreign sales on the title. He has Executive Produced the Mr. Olympia Show in Las Vegas and the Arnold Classic Broadcast. Later in 2014, Mejia co-founded ‘Generation Iron Brands,’ a Manhattan based digital media content publisher, broadcaster and producer of Strength Sports, Wellness, Bodybuilding, Fitness, MMA, entertainment, news and original content reaching over 3 million readers monthly and over 1.2M subscribers. The company owns many brands such as Strength Wars, viral content brand, GymFuckery and many other subsidiaries operating in Brazil, Russia, Japan and Latin America.
Since 2015, Mejia has produced many titles such as “Jeremy Scott The People’s Designer” based on the iconic fashion designer, featuring Katy Perry; “The Hurt Business” (Netflix) with Jim Czarnecki (Bowling for Columbine, Fahrenheit 9/11), ft. Rhonda Rousey and Narrated by Kevin Costner. He then produced ‘Generation Iron film installments, ‘Ronnie Coleman The King’ (Netflix), ‘Calum von Moger Unbroken’ and the ‘Dorian Yates Mass Monster’ doc. He currently manages talents Calum von Moger, Kai Greene and Zac Aynsley.
Prior to partnering with Vlad Yudin, Mejia spent over 6 years working on Wall Street in Finance with Lehman Brothers, Smith Barney and Fidelity Investments. During his 6 year tenure in Finance, he managed over $4 billion of Commercial Real Estate Holdings, the funding of warehouse lending lines of credit for Lehman Brothers and managed a portfolio of over 700 private and institutional accounts at Smith Barney. He is currently serves as Treasurer and Board member at BronxNet TV.