15 Jul THE WRAP EXCLUSIVE: VLADAR TO PRODUCE 50TH ANNUAL MR. OLYMPIA FOR TV
Mr. Olympia Competition Returning to TV for First Time in 30 Years. The 50th annual bodybuilding competition will air on NBC Sports.
The Vladar Company has announced that it will produce the Mr. Olympia competition for American Media Inc. and NBC Sports Group, with principals Edwin Mejia and Vlad Yudin.
The international bodybuilding competition will take place in Las Vegas from September 18-21, and will be broadcast in two 90 minute specials in October. Yudin will direct the production.
Mr. Olympia is held annually by the International Federation of BodyBuilding & Fitness (IFBB) and is the largest fitness competition and bodybuilding expo in the United States. But it has not been broadcast on television since 1984.
The competition was particularly popular in the 1960′s and 1970′s, when Arnold Schwarzenegger famously dominated the competition year after year.
You can watch Mr. Olympia on NBC Sports on October 18 at 1:30 p.m. EST and the second on October 25 at 5:30 p.m. EST.