The Vladar Company

The Vladar Company

The Vladar Company is a media and entertainment company, which focuses on developing, financing, and packaging a library of intellectual properties. The company has become a leading producer of many niche genres and multiple mediums in US and international markets, while also expanding into acquiring and distributing high quality content.
Vladar continues to develop, finance, and release projects in different formats as well as create and build media brands. Vladar also focuses on creating and developing new distribution models, and contributes to the success of independent film and TV production.


Generation Iron Fitness Network

Generation Iron Fitness Network is the first-ever digital space for Bodybuilding enthusiasts, merging Entertainment and Fitness.


GI Network provide most recent News Updates, Daily Content, Films, Documentaries and Original Programming that you can watch right on your computer, tablet, or smart phone while giving the viewer access to the biggest stars of bodybuilding and an inside view of their world.


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Vlad Yudin


Born and raised in Central Russia, filmmaker Vlad Yudin grew up in Moscow before moving to New York where he would pursue his career in film. In 2008, Yudin formed The Vladar Company to create a platform for production and distribution of various feature and documentary projects. Some of the produced titles include “Last Day Of Summer,” “Big Pun: The Legacy” and most recently the documentary box office hit, “Generation Iron” that went on to become one of the top five documentary’s at the box office for The Vladar Company in 2013.  Vlad will continue to produce under the Vladar banner as well as handle the operations and overlook the expanding catalogue of Vladar’s media content.


Edwin Mejia

Edwin Mejia co-founded The Vladar Company with Vlad Yudin in 2008 and has served as the lead producer on all the company’s films. Over the past 9 years, he has been responsible for developing the production slate and managing all the distribution at The Vladar Company. Mejia oversees in-house productions, co-productions, acquisitions and plays a key role in managing the company’s worldwide theatrical distribution needs.


Mejia was responsible for producing the 2013 award winning hit film, “Generation Iron,” alongside Director, Vlad Yudin and producer Jerome Gary (Pumping Iron). The film was narrated by Academy Award Nominee, Mickey Rourke and became the top 5 highest grossing documentary at the box office at the end of 2013. He negotiated all the domestic and foreign distribution on the title.


In 2015, Mejia produced the fashion film biopic, “Jeremy Scott The People’s Designer” with Producer Matt Kapp (Valentino The Last Emperor) based on the iconic fashion designer for Moschino, featuring Katy Perry. Mejia negotiated the rights for the worldwide Netflix acquisition. He has also Executive Produced the Mr. Olympia Show in Las Vegas for American Media Inc. The collaboration led to the launch of the Generation Iron Fitness Network where he is Executive Producer and the head of business development. He establishes partnerships with leading Sports Nutrition brands to integrate their products/brands seamlessly into short and long form content. In 2015 he produced “The Hurt Business” with Jim Czarnecki (Bowling for Columbine, Fahrenheit 9/11), starring Rhonda Rousey, Jon Jones, George St Pierre and narrated by Kevin Costner. Most recently he produced the franchise sequel ‘Generation Iron 2’ and is managing talents such as Kai Greene and Christopher Rivas.


Prior to 2008, Mejia spent over 6 years working on Wall Street in finance with Lehman Brothers, Smith Barney and Fidelity Investments.  During his six-year tenure in finance, he managed approximately $4 billion of Commercial Real Estate Holdings, the funding of warehouse lending lines of credit for Lehman Brothers and managed a portfolio of over 700 private and institutional accounts at Smith Barney. Mejia is a graduate of the Lubin School of Business at Pace University and is a member of the Board of Directors for the BronxNet TV Network.