The Vladar Company

The Vladar Company

The Vladar Company is a media and entertainment company, which focuses on developing, financing, and packaging a library of intellectual properties. The company has become a leading producer of many niche genres and multiple mediums in US and international markets, while also expanding into acquiring and distributing high quality content.
Vladar continues to develop, finance, and release projects in different formats as well as create and build media brands. Vladar also focuses on creating and developing new distribution models, and contributes to the success of independent film and TV production.



Generation Iron Fitness Network

Generation Iron Fitness Network is the first-ever digital space for Bodybuilding enthusiasts, merging Entertainment and Fitness.


GI Network provide most recent News Updates, Daily Content, Films, Documentaries and Original Programming that you can watch right on your computer, tablet, or smart phone while giving the viewer access to the biggest stars of bodybuilding and an inside view of their world.


Strength Wars

A widely popular digital brand, competition show, and clothing line. Strength Wars pits two muscle and strength athletes against each other in a collection of strength exercises.

Gym Fuckery

For as long as there has been home video, there have been workout fails. Gym Fuckery is a user submitted collection of the most insane gym fails ever caught on camera.

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Vlad Yudin


Born and raised in Central Russia, filmmaker Vlad Yudin grew up in Moscow before moving to New York where he would pursue his career in film. In 2008, Yudin formed The Vladar Company to create a platform for production and distribution of various feature and documentary projects. Some of the produced titles include “Last Day Of Summer,” “Big Pun: The Legacy” and most recently the documentary box office hit, “Generation Iron” that went on to become one of the top five documentary’s at the box office for The Vladar Company in 2013.  Vlad will continue to produce under the Vladar banner as well as handle the operations and overlook the expanding catalogue of Vladar’s media content.


Edwin Mejia Jr.


Edwin Mejia Jr. co-founded the media and entertainment company, The Vladar Company with Vlad Yudin in 2008 and has served as the lead producer on all the company’s films. Over the past 10 years, he has been responsible for developing an extensive production slate, producing and driving all the content sales at Vladar. Mejia oversees in-house productions, co-productions, acquisitions and manages the company’s worldwide distribution needs.


Mejia was responsible for producing the 2013 award winning hit film, “Generation Iron,” alongside Director, Vlad Yudin and producer Jerome Gary (Pumping Iron). The film was narrated by Academy Award Nominee, Mickey Rourke and became the top 5 highest grossing documentary at the box office at the end of 2013. He negotiated all the domestic and foreign distribution on the title. In 2014, Mejia co-founded ‘The Generation Iron Fitness Network,’ now a leading global publisher, broadcaster and digital media producer of Pro Bodybuilding, Fitness, entertainment, news and MMA content. Since then, he has Executive Produced the Mr. Olympia Show in Las Vegas and currently Executive Produces the Arnold Sports Classic Broadcast each year for the Generation Iron Fitness Network where he is Executive Producer and the Head of business development. He establishes partnerships with leading Sports Nutrition brands to integrate their products/brands seamlessly into short and long form content.


In 2015, Mejia produced the fashion film biopic, “Jeremy Scott The People’s Designer” with Producer Matt Kapp (Valentino The Last Emperor) based on the iconic fashion designer for Moschino, featuring Katy Perry. Mejia negotiated the rights for the worldwide Netflix acquisition. Later that year he produced “The Hurt Business” with Jim Czarnecki (Bowling for Columbine, Fahrenheit 9/11), starring Rhonda Rousey, Jon Jones, George St Pierre and Narrated by Kevin Costner.  Most recently he has produced the franchise sequel ‘Generation Iron 2’ and ‘Generation Iron 3.’


As of 2017, Mejia has been actively managing talents such as Kai Greene, Calum von Moger and Zac Aynsley.


Prior to 2008, Mejia spent over 6 years working on Wall Street in finance with Lehman Brothers, Smith Barney and Fidelity Investments.  During his six-year tenure in finance, he managed approximately $4 billion of Commercial Real Estate Holdings, the funding of warehouse lending lines of credit for Lehman Brothers and managed a portfolio of over 700 private and institutional accounts at Smith Barney. Mejia is a graduate of the Lubin School of Business at Pace University and is a member of the Board of Directors for the BronxNet TV Network.